Note: This was originally posted on Clara Gillow Clark’s blog Writing From the Inside Out.
“Talent is good, practice is better, passion is best.” Frank Lloyd Wright
I never paid much attention to architecture growing up. Buildings – even the most beautiful ones – were something I took for granted. It wasn’t until later in life that I started to think about architecture as something to be admired and appreciated, and that appreciation began with my father.
The Shape of the World is dedicated to my dad because it was his love of Frank Lloyd Wright’s work that made me take a second look at the world around me. At first, I looked at payid gambling Wright’s buildings and appreciated the way they mimicked the natural world. This led me to thinking about how buildings can be works of art within our daily existence or mundane functional objects that add little to our lives. What do our buildings say about us? When the minutia of society has crumbled away, what will future archeologists find revealed in our architecture?
Winston Churchill once said, “We shape our buildings; thereafter they shape us.” Just like books, architecture is a gift we give to our children.
“Every great architect is – necessarily – a great poet. He must be a great original interpreter of his time, his day, his age.” These are the words of Frank Lloyd Wright, and I believe they are true.
Appreciating the world we’ve built, leads inevitably to appreciating the world that nature has built. When we stop to admire beauty in one form, we will appreciate it in all forms. These are wonderful lessons for adults and children alike.
My hope for The Shape of the World, is that this book will inspire children to take a look at the world around them much earlier than I did. I hope they’ll be challenged by Wright’s example to make the world that they create as beautiful as the natural world around them.
As Frank Lloyd Wright once said, “If you foolishly ignore beauty, you will soon find yourself without. But if you invest in beauty, it will remain with you all the days of your life.”
We create the shape of the world. All of us, together.
It is our sacred task.
May we rise to the challenge, and may we equip our children to do the same.
About the Book:
A little boy who loves to find shapes in nature grows up to be one of America’s greatest architects in this inspiring biography of Frank Lloyd Wright. When Frank Lloyd Wright was a baby, his mother dreamed that he would become a great architect. She gave him blocks to play with and he learned that shapes are made up of many other shapes. As he grew up, he loved finding shapes in nature. Wright went on to study architecture and create buildings that were one with the natural world around them. He became known as one of the greatest American architects of all time.
A spot-on introduction to Wright and an evocative recognition of the way a child is father to the man.”—Booklist, starred review
Simple prose set in a light type that reflects Wright’s art serves as a jumping-off point for each of the expansive illustrations, giving young readers ample opportunity to discover hidden gems in the pages, such as the red squares that are scattered throughout Wright’s work. A lovely introduction to the impact that a creative mind can have on the world.”—Kirkus
The Marketing Behind the Architecture on Twitter
Social media platforms have revolutionized the way businesses promote their products and connect with their target audience. Among these platforms, Twitter stands out as a powerful tool for marketing and brand building. In this article, we will explore the marketing strategies behind the architecture on Twitter and how businesses can leverage its unique features to drive engagement and increase their online presence.
Understanding the Twitter Architecture
Twitter’s architecture plays a crucial role in shaping its marketing potential. The platform’s character limit forces users, including businesses, to be concise and creative with their messaging. This constraint encourages businesses to craft compelling and attention-grabbing tweets that resonate with their audience.
Furthermore, Twitter’s real-time nature allows businesses to join ongoing conversations and participate in trending topics. By leveraging popular hashtags and staying up to date with the latest trends, businesses can increase their visibility and reach a wider audience.
The Power of Twitter Marketing
Twitter provides various marketing opportunities for businesses to engage with their target audience effectively. Let’s explore some of the key strategies that can help businesses make the most of this platform:
1. Building a Strong Brand Presence
Twitter allows businesses to create a distinctive brand persona and establish a unique voice. By consistently sharing valuable content, engaging with followers, and participating in relevant conversations, businesses can strengthen their brand presence and build a loyal community of followers.
2. Harnessing Influencer Marketing
Influencer marketing has become an integral part of social media marketing, and Twitter is no exception. Collaborating with influencers who have a significant following and align with your brand values can help businesses reach a wider audience and build credibility. Influencers can amplify your message and generate valuable engagement with their followers.
3. Utilizing Twitter Ads
Twitter offers a range of advertising options, including promoted tweets, trends, and accounts. These ad formats allow businesses to target specific demographics, boost their visibility, and drive website traffic or conversions. With well-crafted ad campaigns, businesses can increase their reach and achieve their marketing objectives.
4. Engaging with the Audience
Twitter’s interactive nature provides businesses with an opportunity to directly engage with their audience. Responding to tweets, addressing customer concerns, and participating in conversations can help build trust and foster a positive brand image. By actively listening and responding to their followers, businesses can establish meaningful connections and enhance customer loyalty.
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In conclusion, Twitter’s architecture provides a unique marketing landscape for businesses to connect with their target audience, build brand awareness, and drive engagement. By understanding the platform’s dynamics and implementing effective marketing strategies, businesses can unlock the full potential of Twitter as a powerful marketing tool. So, start exploring the marketing opportunities on Twitter today and watch your brand soar to new heights!